Fast fashion giants such as SHEIN and PrettyLittleThing are facing a backlash over images of their ultra skimpy swimwear which have apparently been edited to make models look like Barbie dolls.
Known for barely there bikinis with little more than an inch-wide strip of material covering the crotch area, many of their images seem to be modified and airbrushed to make the vaginal area seem more ‘neat’.
As well as facing criticism from fans on social media over the unlrealistic images, an NHS gynecologist says such imagery is ‘damaging for young girls’ because ‘labia come in all shapes and sizes’.
For instance, one SHEIN advert for a ‘backless ring linked one piece swimsuit’ has so amassed hundreds of amused comments, on account of the model’s ‘missing labia’, with critics noting that the model looked like a Barbie doll.
One commented: ‘The extent they’ve gone to in order to airbrush out her private area is spectacular 10/10.’
Fast fashion retailers such as SHEIN (swimsuit pictured) are facing a backlash for turning women into Barbie dolls, by apparently airbrushing their genitals in pictures to advertise their ultra-skimpy swimwear
Shein’s £7.99 SXY Rhinestone Studded One Piece Swimsuit features an extraordinarily narrow strip of fabric at the crotch and a thong bottom
One user said ‘Do you get a free tube of Canesten with this?’
Another said ‘I swear brands do this for rage clicks, as when you go on the site, a lot of the models look nothing like this!I only see ads with their most insane items.’
One jokingly said ‘One sneeze and it’s gone,’ while another mused ‘The swimsuit you can use to floss your back teeth while you wear it!’
One said ‘I’ve blown my nose on pieces of tissue bigger than that!’
The sparkly backless swimsuit that has been likened to a ‘mankini’ by UK Facebook users is gaining a lot of attention online.Some say it’s a marketing tool to get ‘rage clicks’ and others say they ‘simply wouldn’t wear it’
Facebook users were perplexed by the model’s anatomy and how one would wear the glittery garment.
NHS gynecologist Dr Ahmed El Ghazim, told FEMAIL he has concerns about the impact such imagery has on young customers, getthroughwork agreeing that the models do not look natural.
‘The labia doesn’t have a typical shape and these representations are unrealistic,’ he explained.
‘The labia can be very long, and this includes the outer and inner labia called the labia minora and labia majora.
Experts are concerned that young women are being given an unrealistic impression of what their bodies should look like, fuelling a rise in inquiries about labiaplasty (Fashion Nova swimsuit pictured)
The barely-there swimsuit from US e-tailer Fashion Nov, featuring a diamante butterfly instead of fabric, recently went viral with shoppers commenting that the model may as well be naked
<div class="art-ins mol-factbox floatRHS femail" data-version="2" id="mol-a6df02e0-0773-11ed-9761-f902ab893651" website brands turning women into Barbie dolls